Cornell’s computer scientists help invent a new Web filter, “Top of Mind,”
02. 20. 2008 at 18:41ITHACA, N.Y. — Jodange, a new online information analysis startup company based on technology invented by Cornell University’s computer scientists, recently launched its first product, “Top of Mind.” It uses breakthrough sentiment techniques developed by Claire Cardie, professor of computer science and information science at Cornell, and her working group. She is a world-renowned expert in the field of natural language understanding and intelligent-text processing.
”It’s been very exciting for me to see our research come to life in a real system that helps people to do their jobs. The Top of Mind system focuses on the analysis of subjective language, something that has been pretty much ignored by today’s search engines,” said Cardie.
This new analytics application is considered to be one of the most exciting inventions today as it provides a suite of opinion discovery tools. Users can custom track, filter and assess opinions in online information to evaluate influences on their customers, competitors and the ever-changing marketplace.
For instance, Jodange’s latest application is an iGoogle gadget that shows the most talked about S&P 500 companies and who the opinion makers of the top S&P 500 are during the last 24 hours. It is the first of these opinion assessment tools being released by Jodange and can be added to your Google homepage for free via Jodange’s Web site, <www.jodange.com <http://www.jodange.com> >.
“These filters will allow companies to create competitive advantages and new business strategies by using all this new information to support quicker, more accurate decision making,” said Larry Levy, Jodange’s co-founder and CEO. “I’m excited about the goal we’ve set for ourselves which is to capture all opinions found on the Web.”
Top of Mind is currently in evaluation with seven major global financial institutions as it draws on hundreds of thousands of documents tracking opinions and performances of the Fortune 1000 and S&P 500.
“Top of Mind may quickly become an addictive Web site. Now we can track who said what when, and what influence that person has,” noted Susan Feldman, vice president for search and discovery technologies at International Data Corporation (IDC). “For the online public, this could become a quick route to finding out the most influential source on any topic on the Web. It could let us all cut-to-the-chase quickly,”
Cornell Center for Technology, Enterprise and Commercialization (CCTEC) managed the licensing of the original invention to Jodange, entitled “Opinion Summarization System,” which later became Top of Mind. CCTEC is the technology transfer office for Cornell’s innovations and supports Cornell’s land-grant mission by leveraging intellectual property to promote regional economic vitality.
For more information on Top of Mind, call (914) 595-1381. Contact the Cornell Press Relations Office at (607) 225-3024 to find out more about Cornell’s research on sentiment analysis and CCTEC’s licensing and patenting process, or to request an interview with Cardie.
