ITHACA, N.Y. — Jodange, a new online information analysis startup company based on technology invented by Cornell University’s computer scientists, recently launched its first product, “Top of Mind.” It uses breakthrough sentiment techniques developed by Claire Cardie, professor of computer science and information science at Cornell, and her working group. She is a world-renowned expert in the field of natural language understanding and intelligent-text processing.

”It’s been very exciting for me to see our research come to life in a real system that helps people to do their jobs. The Top of Mind system focuses on the analysis of subjective language, something that has been pretty much ignored by today’s search engines,” said Cardie.

This new analytics application is considered to be one of the most exciting inventions today as it provides a suite of opinion discovery tools. Users can custom track, filter and assess opinions in online information to evaluate influences on their customers, competitors and the ever-changing marketplace.

For instance, Jodange’s latest application is an iGoogle gadget that shows the most talked about S&P 500 companies and who the opinion makers of the top S&P 500 are during the last 24 hours. It is the first of these opinion assessment tools being released by Jodange and can be added to your Google homepage for free via Jodange’s Web site, <www.jodange.com <http://www.jodange.com> >.

“These filters will allow companies to create competitive advantages and new business strategies by using all this new information to support quicker, more accurate decision making,” said Larry Levy, Jodange’s co-founder and CEO. “I’m excited about the goal we’ve set for ourselves which is to capture all opinions found on the Web.”

Top of Mind is currently in evaluation with seven major global financial institutions as it draws on hundreds of thousands of documents tracking opinions and performances of the Fortune 1000 and S&P 500.

“Top of Mind may quickly become an addictive Web site. Now we can track who said what when, and what influence that person has,” noted Susan Feldman, vice president for search and discovery technologies at International Data Corporation (IDC). “For the online public, this could become a quick route to finding out the most influential source on any topic on the Web. It could let us all cut-to-the-chase quickly,”

Cornell Center for Technology, Enterprise and Commercialization (CCTEC) managed the licensing of the original invention to Jodange, entitled “Opinion Summarization System,” which later became Top of Mind. CCTEC is the technology transfer office for Cornell’s innovations and supports Cornell’s land-grant mission by leveraging intellectual property to promote regional economic vitality.

For more information on Top of Mind, call (914) 595-1381. Contact the Cornell Press Relations Office at (607) 225-3024 to find out more about Cornell’s research on sentiment analysis and CCTEC’s licensing and patenting process, or to request an interview with Cardie.

We say Target®, you say bullseye. We say NBC, you say peacock. We say Mac®, you say apple. We say … ok, you get the point.

By now you’ve probably realized that, as a consumer, you’re surrounded by millions of logo designs and branding efforts. From the corner drug store to national retailers, logos matter and branding makes bank. Successful organizations of all shapes and sizes achieve top-of-mind awareness through cohesive design, colors, slogan and message.

But how to do it? Try implementing these tips today to yield a more successful tomorrow:

Consider the ‘why’ and ‘when’
Changing a logo or revamping your design is a crucial decision, one that should be executed with care. Instead of throwing caution to the wind and performing a design overhaul on a whim, consider the following assessment:

Has your company’s culture or clientele transformed dramatically since your last design and logo efforts were put into place?
Have focus groups, surveys or other reliable means of research concluded that your current design efforts aren’t achieving the desired outcome?
Have changes to your company’s services caused a drastically different feeling that you wish to convey? Does your logo look out-of-date? Does it say what you do? Have people stopped noticing it?

Only if you’ve answered “yes” to any of the above questions is it time to consider moving forward .

Leave it to planning, not chance

Kick off your efforts by holding a meeting involving key decision makers. Invite everyone to lunch to discuss where your company’s design presently sits. Give each attendee all your current marketing materials as a conversation starter to get the ball rolling.
Next, map out where you’d like to be. Have your logo, colors and tagline appeared identically in all mediums? Is there a consistent design applied to all marketing materials? If not, set distinct standards and guidelines for all future usages of any trademark elements.  Your logo designer should also do this for you.
During implementation, keep your audiences in mind.

Are you a small shop? Ask friends and family what they think. Check out your competition and see where you fit in the mix — remember to look online, too.

Spread the word

Once your design is set, share the news! Internally, give every staff member a “Design Care Package,” containing a logo standards and design manual with promotional examples that demonstrate the correct usage of the new guidelines.  Even if you’re not going through an entire design overhaul, you should be sending a heads-up to your customers to avoid any confusion.

Logo standards and design manuals can seem overwhelming if you’ve never used them before. Start with a Top 5 list of how to use your logo consistently throughout all your materials. (i.e. It should never be smaller than 1” in size. It should always be used with the tagline.)

Follow up for feedback
From minor layout and color tweaks to full-out design changes, most organizations can benefit from a little design refining or refreshing. And, although it may seem quite the feat to tackle at first, once you get the design ball rolling, the sky is the limit.

If you need a qualified logo designer who can also provide you with the guidelines, and help you implement a marketing campaign to get the word out to your customers, contact VentureWise for a consultation.

I laugh out loud every time I see the Tide “Talking Stain” commercial.

http://mytalkingstain.com/

I made one of the a certain CEO of one of my clients - hopefully he has a good sense of humor